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Visualizing Success: How to use a CE Plot in your next Workshop or Whiteboard Session.
“Is your bubble big enough, or just full of hot air?”—A practical guide to seeing what’s urgent (and what’s just noise), with a little...
philip bowler
Sep 93 min read


The Three Lenses in Action: Navigating Commercial Rescue on Rough Waters
How a Scientific Giant Dodged the Rocks—Armed with Reflection, Data, and a Lifeboat Mentality Lighthouse illuminating a case study SOS at...
philip bowler
Aug 213 min read


Relationship Selling Isn’t Dead—It’s Simply Gone Digital (And a Bit More Calculating)
W hile Gen Z’s buying style might have ditched the lunch-and-golf schmooze, the real game is still about trust, not just the price tag. ...
philip bowler
Aug 74 min read


Market Positioning: Standing Out in a Crowded Harbor
Let’s Not Shipwreck Your Strategy—Why Even Commodities Need to Swab Their Decks A Container ship in a crowded harbor. Have you ever, in...
philip bowler
Aug 14 min read


Where Does Growth Really Come From? - Life Sciences, Diagnostics, and Devices in 2025
This is a secondary research article showing where growth comes from for Lifesciences, Medical Device and Diagnostic companies.
philip bowler
Jul 184 min read


The Power of Reflection: Why CEOs Should Pause and Assess
“Mirror, Mirror in the Boardroom—Who’s the Most Self-Aware of Them All?” The CEO’s Dilemma: Always On, Rarely Reflective There’s a...
philip553
Jul 143 min read


Part II: A solution for Warning Signs of Sales and Marketing misalignment. The Power of a Unified Customer Targeting System
Why Chasing the Right Customers Is Better Than Chasing Your Tail. (And How One System Can End the Sales-Marketing Blame Game) Sales and...
philip553
Jul 43 min read


10 Warning Signs Your Sales & Marketing Teams Are Out of Sync (And Why It’s Costing You)
10 warning signs your sales and marketing are out of sync (part I)
philip bowler
Jun 273 min read


Achieve Consistent Growth with Smart Business Strategies
In today's competitive landscape, achieving consistent growth is a goal every business aims for. However, the pathway to success is not...
philip bowler
Jun 214 min read


Sales Metrics that don’t Suck!
A simple replacement for 7 traditional sales measures that allows leavers that can adjust them.
philip bowler
Jun 191 min read


The Lighthouse Approach to Commercial Excellence
Have you ever found yourself leading a business in unfamiliar territory, unsure which direction to take next? Early in my career, I was...
philip bowler
May 292 min read


Plotting Your Path: The Power of Self-Diagnosis
Ever felt overwhelmed trying to decide what to fix first in your business? You’re not alone. In the pursuit of commercial excellence,...
philip bowler
May 292 min read


Avoiding the Rocks: Common Pitfalls in Commercial Excellence
Why Even the Best Navigators Sometimes Miss the Lighthouse (And What You Can Learn from Their Detours) Commercial excellence is often...
philip bowler
May 293 min read


The Art of Scoring: Measuring What Matters in Sales
Why Checking Your Sales Maturity Is Like Glancing at Your GPS—You Might Not Be Where You Think Ever had that moment on a road trip when...
philip bowler
May 293 min read


Board Meetings that are more than just Governance. How to Incorporate Commercial Excellence Ideas into the Board Room.
The Board “Watch” System for Board Meetings Firstly i know what your thinking... Have you lost your mind? What the hell is a “Watch”...
philip bowler
Jan 1612 min read


The Rhythm of Strategy Execution
The Flow from Board to Shop Floor In the fast-paced world of medical diagnostics and medical devices, strategy execution is the heartbeat...
philip bowler
Jan 95 min read


Unlocking Business Potential: Utilizing Maturity Models for Customer Targeting in MedTech
In the dynamic world of medical technology, understanding and optimizing customer relationships is crucial for sustainable growth. As a...
philip bowler
Jan 23 min read


Customer Value Management: Unlocking Growth Potential in Medical Diagnostics and Devices
In today's competitive business landscape, companies in the medical diagnostics and medical devices sectors are constantly seeking...
philip bowler
Jan 23 min read


Balancing Risk and Reward: A Strategic Approach for Sustainable Growth
Have you ever seen a brilliant strategy go awry because unexpected risks weren't considered? In today's dynamic business landscape, CEOs,...
philip bowler
Dec 6, 20243 min read


Stepping into the C-Suite? 10 Critical Questions Every New Life Science/MedTech CEO Must Ask
Congratulations! You've landed the top job. But before you pop the champagne, there's a whirlwind of information to absorb to ensure your...
philip bowler
Oct 25, 20247 min read
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