In the Commercial Excellence Play book, Customer Profiling is a more than just a segmentation exercise. Targeting both Current revenue and future potential. Often finding the right level of data about a customer has hindered or made us work on semi accurate information or heavy reliance on proxies. That's all changed with AI, we now have much more access to data that would take weeks for us to find and compile with a team can now be done by 1 individual within the organizatio

“Is your bubble big enough, or just full of hot air?”—A practical guide to seeing what’s urgent (and what’s just noise), with a little...

How a Scientific Giant Dodged the Rocks—Armed with Reflection, Data, and a Lifeboat Mentality Lighthouse illuminating a case study SOS at...

W hile Gen Z’s buying style might have ditched the lunch-and-golf schmooze, the real game is still about trust, not just the price tag. ...