In today’s competitive business environment, maintaining strong client relationships is not just beneficial - it is essential. For small to medium enterprises across Australia and the Asia Pacific, optimising client relations can be the difference between steady growth and stagnation. I have found that adopting a strategic approach through key account consulting can unlock significant value. This post explores practical ways to enhance client relationships, focusing on action

The Assay: IVD & Medical Diagnostics One or two things that moved your market today | Friday, 24 July 2026 · ANZ edition Healius's first half showed its clearest signs of life in two years, and the market barely blinked. Underlying EBITDA rose 13.1% to A$122.2m and EBIT swung back to a A$7.9m profit. Cost cutting, not volume, did the lifting. The balance sheet that nearly sank the company is already fixed: the A$965m Lumus sale cleared the debt entirely. So why is the stock n

Artificial intelligence is no longer a futuristic concept but a practical tool reshaping how companies achieve commercial excellence. For C-suite leaders, understanding how to integrate AI into your commercial processes can unlock new levels of efficiency, customer insight, and revenue growth. This post explores clear steps to embed AI in your commercial excellence journey, helping you make informed decisions that drive measurable results. AI-powered sales analytics dashboard

In the Commercial Excellence Play book, Customer Profiling is a more than just a segmentation exercise. Targeting both Current revenue and future potential. Often finding the right level of data about a customer has hindered or made us work on semi accurate information or heavy reliance on proxies. That's all changed with AI, we now have much more access to data that would take weeks for us to find and compile with a team can now be done by 1 individual within the organizatio

“Is your bubble big enough, or just full of hot air?”—A practical guide to seeing what’s urgent (and what’s just noise), with a little...

How a Scientific Giant Dodged the Rocks—Armed with Reflection, Data, and a Lifeboat Mentality Lighthouse illuminating a case study SOS at...

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Let’s Not Shipwreck Your Strategy—Why Even Commodities Need to Swab Their Decks A Container ship in a crowded harbor. Have you ever, in...

This is a secondary research article showing where growth comes from for Lifesciences, Medical Device and Diagnostic companies.

“Mirror, Mirror in the Boardroom—Who’s the Most Self-Aware of Them All?” The CEO’s Dilemma: Always On, Rarely Reflective There’s a...

Why Chasing the Right Customers Is Better Than Chasing Your Tail. (And How One System Can End the Sales-Marketing Blame Game) Sales and...

10 warning signs your sales and marketing are out of sync (part I)

In today's competitive landscape, achieving consistent growth is a goal every business aims for. However, the pathway to success is not...

A simple replacement for 7 traditional sales measures that allows leavers that can adjust them.

Have you ever found yourself leading a business in unfamiliar territory, unsure which direction to take next? Early in my career, I was...

Ever felt overwhelmed trying to decide what to fix first in your business? You’re not alone. In the pursuit of commercial excellence,...

Why Even the Best Navigators Sometimes Miss the Lighthouse (And What You Can Learn from Their Detours) Commercial excellence is often...

Why Checking Your Sales Maturity Is Like Glancing at Your GPS—You Might Not Be Where You Think Ever had that moment on a road trip when...

The Board “Watch” System for Board Meetings Firstly i know what your thinking... Have you lost your mind? What the hell is a “Watch”...

The Flow from Board to Shop Floor In the fast-paced world of medical diagnostics and medical devices, strategy execution is the heartbeat of success. I’ve worked in companies that are Excellent at Strategy but cant execute. A beautiful 100 slide deck to explain where they’re going but never able to execute against it. The “Day to Day” just seems to get in the way sucking your time and leaving you with little to show for it. Now as a consultant at CommEx, I've observed that c