The Lighthouse Approach to Commercial Excellence

Have you ever found yourself leading a business in unfamiliar territory, unsure which direction to take next? Early in my career, I was tasked with taking over a failing subsidiary in Thailand. As an Australian working for a French company, in a market where most people spoke only Thai. Navigating the business environment there was like sailing into the fog: unfamiliar, complex, and with no clear markers. 

My first priority wasn’t to set a bold new direction; it was to find out exactly where we were. As I often say, 

“If you don’t know where you are, any road is just as good to get you to your destination.”

In business, as at sea, a lighthouse provides clarity and direction-illuminating both opportunities and hazards on the path to commercial excellence. That’s why I built The Commercial Excellence Playbook around the lighthouse metaphor. At its apex is strategy: your guiding light. The foundations and building blocks below represent the commercial functions that support and enable your vision.

Just as a lighthouse illuminates danger and guides ships safely, a clear understanding of your commercial landscape helps you avoid pitfalls and seize opportunities. 

The Playbook’s approach is simple but powerful: self-diagnosis through reflection. 

It guides you to assess where you are, define your ideal state, and weigh what’s most important for your business-without prescribing one-size-fits-all answers.

How well do you really know your current commercial position? 

Are you navigating by the brightest light, or are there hidden rocks just below the surface? 

The Commercial Excellence Playbook invites you to pause, reflect, and chart your course with confidence you get from truly understanding the commercial functions of your business.

Ready to illuminate your path?

Discover how the Commercial Excellence Playbook can help you chart a course with confidence. Visit egressaustralasia.com to learn more or get the playbook from amazon. 

https://lnkd.in/gk8jd6re 

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commercial excellence, business strategy, lighthouse metaphor, self-assessment, commercial playbook, CEO tools, C-suite leadership, business transformation, Philip Bowler, Egress Australasia