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Where Does Growth Really Come From? - Life Sciences, Diagnostics, and Devices in 2025
This is a secondary research article showing where growth comes from for Lifesciences, Medical Device and Diagnostic companies.
philip bowler
Jul 184 min read


Part II: A solution for Warning Signs of Sales and Marketing misalignment. The Power of a Unified Customer Targeting System
Why Chasing the Right Customers Is Better Than Chasing Your Tail. (And How One System Can End the Sales-Marketing Blame Game) Sales and...
philip553
Jul 43 min read


10 Warning Signs Your Sales & Marketing Teams Are Out of Sync (And Why It’s Costing You)
10 warning signs your sales and marketing are out of sync (part I)
philip bowler
Jun 273 min read


Sales Metrics that don’t Suck!
A simple replacement for 7 traditional sales measures that allows leavers that can adjust them.
philip bowler
Jun 191 min read


Customer Value Management: Unlocking Growth Potential in Medical Diagnostics and Devices
In today's competitive business landscape, companies in the medical diagnostics and medical devices sectors are constantly seeking...
philip bowler
Jan 23 min read


Mastering Key Account Management: A Strategic Blueprint for Succes
Setting Up a Key Account Management Program: A Strategic Approach, thinking for the future.
philip bowler
Oct 7, 20242 min read


Bridging the Strategy Gap: The Overlooked Key to Business Success
In the realm of business strategy, countless resources offer guidance on formulating and executing winning strategies. Yet, amidst this...
philip bowler
Oct 3, 20242 min read


When is it time to Reinvent yourself? The Rule of Triplication in business reinvention. understanding when to formulate a new business strategy
Too often, organizations change for the sake of change, leading to disruption and confusion. However, just like hermit crabs, businesses...
philip bowler
Sep 13, 20243 min read
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