The Diagnostic
Commercial Maturity Assessment.
A structured benchmark of your commercial function — where you're strong, where you're exposed, and where the next dollar of investment should go.
What it is
A boardroom-grade diagnostic — not a marketing quiz.
The Commercial Maturity Assessment scores your business across the disciplines that separate $10M operators from $100M businesses. It's the same framework we use inside paid engagements, offered as a starting point.
The output is a written diagnostic and a conversation — not a downloadable PDF and a sales email.
Areas assessed
Three disciplines. One picture.
Sales Strategy
Segmentation, value proposition, pricing architecture, and how commercial priorities translate into individual seller behaviour.
Customer Targeting
Ideal customer definition, account tiering, coverage models, and the mechanics that ensure the right effort lands on the right accounts.
GTM Execution
Pipeline discipline, forecasting accuracy, CRM adoption, sales operations rigour, and the cadence that holds it all together.
Use cases
Built for three moments.
The stuck founder
Revenue has plateaued and the same tactics aren't compounding. Find out where the ceiling actually is.
Pre-exit sharpening
18–36 months from a sale process — understand what a sophisticated buyer will see and where the gaps are.
New leadership diligence
A new CEO, CCO or board is stepping in. Get an independent baseline in weeks, not quarters.
Try the snapshot
A free 10-statement diagnostic.
Ten statements. Three scores each. A ranking. Two minutes. Your personalised Sales Priority Map and a 1-page PDF report — no email required to see your results.
Interactive diagnostic
Start your Sales Priority Map
10 statements. Three scores each. A ranking. Two minutes. Your personalised priority map — and a 1-page PDF report.
1–4 = not like us · 5 = neutral / don't know · 6–10 = like us · 10 = we've mastered this.
If your 5 leans favourable, score a 6; if unfavourable, a 4.
7 is the reflex answer. Ask yourself if each 7 is a true 7 — honest spread makes your report far more useful.
Investment
Priced against the decision it informs.
A full Commercial Maturity Assessment engagement is scoped to your business — typically 3–5 weeks of work with executive interviews, data review and a written diagnostic delivered to the leadership team or board.
Fees are agreed up front. There are no hourly meters and no surprise variations.
Ready to think big?
Let's talk about the next $50 million.
30 minutes · No obligation · No pitch. A direct conversation about where your business is and what excellence could look like.
Book a Call