Commercial Transformation · Australia & Asia-Pacific
Commercial Excellence for Mid-Market Leaders
From $10M to $100M — and beyond.
Think Big. Get Big. A boutique advisory for ambitious founders, CEOs and boards who are done leaving revenue on the table.
Who we are
A boutique commercial transformation firm.
CommEx Consulting was founded by Philip Bowler GAICD to bring operator-grade commercial discipline to mid-market B2B leaders across Australia and Asia-Pacific. We are deliberately small, deliberately senior, and deliberately independent — the same partner who diagnoses your business is the one who sits beside you while you execute.
Why CommEx
Buyer first. Capability second.
Two paths, one destination. Every engagement starts with what your buyers actually value — then works backwards to the commercial capability required to deliver it.
Structured around your buyer
Not a methodology we push onto every client. The starting point is always the economics of your customer, your market and your deal.
Not generic advice
Two decades of P&L accountability across Asia-Pacific. Frameworks earned in the room, tested against real revenue, not lifted from a deck.
Embedded execution
We stay long enough to install the capability. Diagnostic to implementation to hand-over — not a slide deck and a farewell.
How clients benefit
Outcomes, from your side of the desk.
What changes for you when the work is done — three shapes of engagement, three shapes of result.
If growth has stalled
Clarity on the three levers.
Know exactly where the next twelve months of top and bottom-line growth will come from — and who is accountable for each move.
If a sale is on the horizon
A business investors fight over.
Commercial defensibility, clean numbers and a repeatable growth engine — the kind of asset that lifts the multiple, not just the price.
If you sit on the cap table
Operator-grade help, on tap.
Between the deal and the next milestone: portfolio diagnostics, interim commercial leadership, fractional support — as much or as little as the board needs.
Free to use, right now
Two diagnostics. Zero cost. Twenty minutes.
The asymmetric advantage McKinsey, Bain and BCG won't offer a $10–50M business.
Commercial Maturity Assessment
Where does your commercial function actually stand?
10 questions, 3 scoring lenses, a quadrant chart, and a free PDF export — a clear snapshot of your sales engine's commercial maturity.
Take the Assessment
Exit Readiness Score Card
Would your business survive diligence today?
8 questions, a radar chart result, and a PDF export — an honest, self-serve read on how sale-ready the business really is.
Take the Score CardClient outcomes
Trusted across scales.
From European multinationals to Australian SMEs and local owner-operators — the discipline of commercial excellence travels.
Trusted across scales: €2B · $30M · Local owner-operator.
A working reference
The Commercial Excellence Playbook.
This isn't generic advice. It's a structured way to reflect on your commercial functions and define what excellence actually looks like for your business.
Built from two decades of commercial leadership across Asia-Pacific — the same framework we use with clients scaling from $10M to $100M and preparing for exit.
Request a copyReady to think big?
Let's talk about the next $50 million.
30 minutes · No obligation · No pitch. A direct conversation about where your business is and what excellence could look like.
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